{"title":"Brand Identity","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eYour visual identity is the heart of your brand. It is what sets you apart, communicates your values, and builds trust with your audience. Whether you are starting from scratch or need to refresh your current image, here you will find strategic solutions to build a solid, consistent, and purposeful brand.\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"re-branding","title":"Rebranding","description":"\u003cp data-end=\"320\" data-start=\"19\"\u003eRebranding is the evolution or transformation of an existing brand. It is ideal if you feel your brand has been left behind, no longer represents your current values, or if your target audience, vision, or style has changed. This service provides you with a \u003cstrong data-end=\"307\" data-start=\"262\"\u003enew visual image without losing the essence\u003c\/strong\u003e of your brand.\u003c\/p\u003e\n\u003cp data-end=\"551\" data-start=\"322\"\u003e\u003cstrong data-end=\"358\" data-start=\"325\"\u003eWho is this service for?\u003c\/strong\u003e\u003cbr data-end=\"361\" data-start=\"358\"\u003eThis service is designed for entrepreneurs and brands that wish to update their visual identity, reflect their growth or strategic changes, and maintain consistency as they evolve.\u003c\/p\u003e\n\u003cp data-end=\"587\" data-start=\"553\"\u003e\u003cstrong data-end=\"587\" data-start=\"556\"\u003eWhat does this service include?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"587\" data-start=\"553\"\u003e\u003cstrong data-end=\"623\" data-start=\"592\"\u003eCurrent brand analysis: \u003c\/strong\u003eWe carry out a detailed review of your current visual identity: logo, social media, website, stationery, tone of voice, and more, to identify opportunities for improvement and establish a clear strategic direction.\u003c\/p\u003e\n\u003cp data-end=\"587\" data-start=\"553\"\u003e\u003cstrong data-end=\"858\" data-start=\"833\"\u003eLogo redesign: \u003c\/strong\u003eWe create a new visual proposal, maintaining or reinventing key elements to better reflect your brand's evolution. Includes versions: primary, icon, horizontal, and vertical.\u003c\/p\u003e\n\u003cp data-end=\"587\" data-start=\"553\"\u003e\u003cstrong data-end=\"1101\" data-start=\"1050\"\u003eColor palette and typography update: \u003c\/strong\u003eWe adjust colors and fonts to harmonize with the brand's new style, conveying emotions and ideas aligned with your current message.\u003c\/p\u003e\n\u003cp data-end=\"587\" data-start=\"553\"\u003e\u003cstrong data-end=\"1293\" data-start=\"1257\"\u003eGraphic element renewal: \u003c\/strong\u003eWe review and modernize icons, patterns, illustrations, or other visual elements that are part of your identity.\u003c\/p\u003e\n\u003cp data-end=\"587\" data-start=\"553\"\u003e\u003cstrong data-end=\"1437\" data-start=\"1418\"\u003eBrand guidelines: \u003c\/strong\u003eA visual guide that explains how to correctly use all elements of your brand: logo, colors, fonts, iconography, and visual style.\u003c\/p\u003e\n\u003ch4 style=\"text-align: center;\" data-end=\"1608\" data-start=\"1583\"\u003e\u003cstrong data-is-last-node=\"\" data-end=\"1608\" data-start=\"1583\"\u003eRedefine your identity\u003c\/strong\u003e\u003c\/h4\u003e","brand":"Escorpión Digital Studio","offers":[{"title":"Default Title","offer_id":42076861235282,"sku":"","price":1200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/6466\/6706\/files\/Re-branding.jpg?v=1771109581"},{"product_id":"branding","title":"Brand Creation – Branding","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMany businesses have good ideas, but not a clear image to represent them. That makes them look unprofessional, confusing, or just like everyone else. A \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003ecomplete branding\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"s1\"\u003e package solves that problem by creating a visual and verbal identity that gives your brand shape, personality, and coherence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWith this service, I design everything your business needs to look professional from the very start: logo and variations, colors, typography, graphic elements, communication tone, and a Brand Manual so you can use your identity correctly across social media, your website, and any other platform.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIt allows you to stand out from the competition with a clear, consistent identity designed to make your brand easy to recognize and remember.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this service for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIdeal for businesses that are just starting out, need a complete brand from scratch, and want to differentiate themselves in a saturated market.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does this service include? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eVisual Identity:\u003c\/strong\u003e Main logo and variations, color palette, typography, and graphic elements that define your brand's visual style.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eVerbal Identity:\u003c\/strong\u003e Tone of voice, core message, and brand essence to express yourself with clarity and consistency.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand Board:\u003c\/strong\u003e A practical visual summary with all the essential elements of your identity.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand Manual:\u003c\/strong\u003e A guide with clear rules for applying your brand correctly on any platform.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDeliverables:\u003c\/strong\u003e Logo files, color palette, recommended fonts, graphic elements, brand board, and usage guide.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Escorpión Digital Studio","offers":[{"title":"Default Title","offer_id":42287290777682,"sku":null,"price":1500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/6466\/6706\/files\/Branding.jpg?v=1771109632"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/6466\/6706\/collections\/balazs-ketyi-FeuEg-8XlA8-unsplash.jpg?v=1768154477","url":"https:\/\/escorpionstudio.com\/en\/collections\/identidad-de-marca.oembed","provider":"Escorpión Studio","version":"1.0","type":"link"}